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Further than 380 million people play games and 200 million watch others play videotape games each month onFacebook.However, that’s more druggies than the population of the European Union, If you combine those figures. This is exactly the reason why Facebook is keen to turn its social media app into a live game streaming platform, a new approach that won’t only bring new druggies but also helps produce the biggest gaming community on the earth.
“ This (gaming) is a core area by itself. It’s not like an offshoot of an entertainment strategy. It fulfills the entertainment use case but if you look at it from a broader perspective, gaming has unnaturally been a unique use case,” Manish Chopra, Director and Head of Hookups, Facebook India tellsindianexpress.com ahead of the company’s first gaming event in the country, which kicks off from Tuesday.
Chopra says there has been a lesser drive from Facebook in recent times to understand how its druggies play games and what generators anticipate from the social media mammoth. “ Facebook is a veritably natural and veritably logical extension for gamers to come together and produce these communities,” he said.
Facebook is n’t contending with press makers or PC gaming at large. Rather, it wants casual gamers to play games without downloading them and watch someone differently play too. It’s like watching live sports or reality Television, except this is a videotape game. Watching someone play your favorite videotape games while adding humour and cracking jokes is just another form of entertainment.
“ A lot of Facebook operation is serendipitous operation … you do n’t typically open Facebook for a veritably specific purpose,” he said, adding that gaming too is discovered serendipitously. For Chopra, the precedence is to increase the watch time as well as the quantum of content offered with Facebook gaming.
“ Gaming has come more broad- grounded and is n’t limited to those AAA games played by a small bunch of gamers,” Chopra stressed on why Facebook Gaming appeals to a new diapason of druggies who see videotape games as an interactive form of entertainment and are less deep.
But Facebook’s larger focus to turn its social app into a videotape game streaming platform has commodity to do with India. With over 340 million Facebook druggies in India alone, the social media mammoth sees a chance to increase the number of new druggies using its platform through Facebook Gaming. In fact, over 234 million gameplay sessions have been recorded on Facebook from India during July and August this time, making this country the third biggest request in gameplay sessions. It also helps that nearly all these are by youthful druggies.
