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Video blogs are all the craze lately . With thousands of hours of content being uploaded to YouTube per minute during the pandemic, Sony wants to take advantage on the recognition of the genre with the ZV-E10, its first Alpha series interchangeable lens vlog camera. this is often Sony’s second Vlogging-specific camera after it introduced the ZV-1 last year, which shows how pandemic has created the demand for entry-level professional cameras among Vloggers, with many of them trying out the shape of sharing daily lives to be more attached to their followers.
“The camera market is changing,” admits Mukesh Srivastava, Head of Digital Imaging, Sony India, who said how Vloggers influenced the corporate to develop the ZV-E10 which is ready-made for video creators. “The ZV-E10 is just like the advanced version of ZV-1 giving more flexibility to users, such as you can change the lenses, and you’ve got a much bigger sensor.”
Srivastava says the first ZV-1 was a successful attempt at creating a compact camera for Vloggers at the proper price but lacked more advanced features. With the ZV-E10, Sony has added the larger 24-megapixel APS-C sensor found within the A6100 and interchangeable mirrorless mount, allowing users to require advantage of Sony’s 60 plus E-mount lenses.
The reason why we’ve added interchangeable lens options within the ZV-E10 is just because people want to shoot from different perspectives and support for swappable lenses gives them an entire new perspective,” Srivastava tells indianexpress.com. He added that the choice to feature a bigger sensor with more depth-of-field flexibility has been included after carefully examining the requirements and demands of Vloggers.
The ZV-E10, in a way, may be a video-first camera designed to be lightweight and compact in nature. On the camera, video tops out at 4K / 30p, while slow-motion footage are often recorded up to 1080 / 120p. It also offers active bitmap stabilidation, allowing stable video while shooting hand-held and walking. It also features a high-quality in-camera microphone, a flip-out screen, and Vlogging-centric features like “Background Defocus.”
Srivastava says tons of thought went into designing the ZV-E10, from tweaking the interface to adding little hardware tricks that fit the requirements of Vloggers and content creators. as an example , there’s a replacement mode button located on the highest of the camera that permits creators to simply change between Still/Movie/Slow and Quick modes with only one touch. there’s also a “product showcase” feature that permits creators to vary focus from your face and onto an object placed ahead of the camera. “Based on our interactions with Vloggers, they wanted quick access , they didn’t actually need to travel into those sorts of professional settings.”
He maintains that there’s a transparent differentiation between Alpha cameras in terms of the interface , and it all depends on who is that the audience for a camera. for instance , the camera interface on the Alpha 7S III and Alpha One is different from what you get to ascertain on other Sony cameras. “Cameras even have evolved within the terms of interfaces and are different from the previous generation interfaces and are more user friendly,” he said.
Even though smartphones have evolved in terms of imaging experience and with companies like Apple and OnePlus having phones with “pro” branding to spotlight the camera prowess, the competition within the professional camera market is getting stiff. But Srivastava says dedicated cameras will always have a foothold over smartphones. “These cameras [ZV-E10] are far more evolved. Smartphones can’t be compared to a camera because they can’t achieve those sorts of the depth of field or the autofocus capabilities which a camera are able to do ,” he said, adding that “since cameras have a much bigger sensor, they’re better ready to handle low-light capability.”
Srivastava says the ZV-E10 will appeal to mid-to-entry-level bloggers, or someone who is trying their hands by making videos for YouTube. there’s a “clear market” for cameras just like the ZV-E10, says Srivastava. this is often the next-level camera for those that want to graduate from a smartphone and have ambitions to form a career in Vlogging.
The new ZV-E10 is out there for an estimated retail price of Rs 59,490 and for Rs 69,990 you get a 16-50mm kit lens. “I think price does play a crucial role. But again, it’s about the type of functionality or the feature set that’s available within the camera,” he added.
