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Customer Reviews are an important factor involved in running a business. They make other customers more aware of a product and make them trust a brand name. Reviews from various consumers give a good reflection of what a potential consumer should expect from a business.
Reviews are beneficial for the business and the consumer. Without reviews, you would not have an idea of how authentic and effective a product or service is. Similarly, without reviews, a business would have no word of mouth advertisement to make people trust their brand name. It is important for you to manage your reviews to ensure a good customer experience.
While Google is the most popular platform, there are many customer review platforms that you need to know about.
- TripAdvisor
Some of the question involved during travelling like where to stay, where to eat, how to fly there, what to do; all these questions are answered by TripAdvisor. It is one of the largest travel websites and holds over 661 million reviews. It is a must to visit this website before planning a trip. It has consumer reviews that can be trusted, pictures of the places, hotels, etc. Apart from reviews, it also compares the prices to let the users know the cheapest place and most luxurious one. It assists and helps the users in planning a vacation, making it easy and simple. If you have a business related to travelling, make sure you’re listed here.
- Zomato
How often have we ordered from a restaurant, hoping to see a delicious dish coming but instead have been disappointed by the look and taste of the food? This is where Zomato comes in. Zomato has over 10 million reviews from over 1 million restaurants. Founded in 2008, Zomato has constantly increased their services and reviews for the customers. It now operates in 23 countries! The users just have to check out the reviews of the restaurant and know how real those big advertisement hoarders are. Zomato also offers the service of online ordering from restaurants which makes it even more attractive for the consumers.
- TrustPilot
TrustPilot is one of the leading review platforms. It has over 45 million reviews on their platform. It is free for a basic version of the website for business which allows them to collect reviews. A paid page has its own incentives if you want to share reviews, create an invitation to review etc. It also helps business to respond to the review from the website increasing customer satisfaction. It also encourages people to write reviews by sending emails to them. It sends users an email to follow up with their purchases. TrustPilot also gives you an analysis that helps you understand and increase web traffic.
- FourSquare
Founded in 2009, FourSquare is a search and discovery website and app. Having a FourSquare app makes it very easy to use and understand. FourSquare has reviews of public places and restaurants, coffee shops, flower shops, parks, walkways and every other place in the world. This helps consumers to know what is expected from these places. It also has the option of uploading pictures and check in. This makes it interesting to use. With over 45 million active users, FourSquare offers its users a range of places you can review and check for authenticity. The only drawback for a business owner is that you cannot reply to consumer from their website.
- Amazon
Amazon is one of the oldest sites that introduced customer review. Since 1995, Amazon has collected reviews, helped the consumer understand their choice and helped the business to make a mark in the world. Amazon has a strict policy that does not encourage fake reviews or reviews that are made in return for an incentive. The customer experience is 100 percent original. Even if a customer is not shopping on Amazon, they look up the reviews of the product on Amazon before buying elsewhere. Amazon has features like Amazon Verified Product and helpful votes which help the consumers decide.
Customer reviews are a significant part of a business. Make sure your business is listed on all the websites and you respond to the negative reviews.
