A dead website is one that cannot adapt to changing technologies. Responsive design allows the website to change formatting and size, to optimize itself to the viewing medium — be it a laptop, smartphone, or tablet.
You should strive to build a website that is fluid so that its content is easily accessible regardless of the device or screen resolution. Another benefit to the flexibility of a responsive design is the increased user experience. Whether potential customers access your content via smartphones, or their tablets, responsive website designs eliminate the need to scroll and resize pages.
Google considers responsive design to be so important, that it is now an element in their ranking algorithm.Those websites that aren’t responsive are ranked lower because Google is all about user-experience. If they provide search results that is challenging for a person to use on their phone, then they have provided a disservice to that user.
Elements to Consider While Developing Responsive Website Design
When developing a responsive, visually appealing website, here are some important elements to consider:
- Scalability – Confirm that your website design will work to scale everything from headlines and images to text and ads proportionally without compromising the design.
- One size doesn’t fit all – A responsive website should include multiple widths so that branding remains visible regardless of the device being used, screen size, etc.
- Aesthetics – A common mistake made by some designers is overcrowding the content on a website. This can lead to an unbalanced page presentation and create confusion.
- CTA – A responsive website design will always feature a business’s call to action to promote the sale of a product or service.
- Navigation – Links and tabs are easily accessible on responsive websites, and navigating from page to page is more efficient.
- Font Sizes – Utilizing big typography is recommended to help grasp a reader’s attention and ensure readability on smaller screens. Some brands are using a minimum of 18 point font sizes for the body content on their websites, a size that was typically reserved for headlines, CTAs, etc.
- Sliders – In spite of some web designers suggesting them to benefit user experience, sliders are now being considered nothing more than a novelty tool when developing responsive websites because they can be a distraction.
Hire an Experienced Webdesign Firm to Make Your Website Responsive
Let’s face it. Businesses need an online presence today. But there is a lot of stuff involved in making that presence effective. You cannot afford to simply put up a website and ignore it for years. It needs to be a tool that brings viable traffic to you. If you hire a reputable and experienced webdesign firm, they now current best practices and online strategies that will bring your website to life. When someone ready for your product or service finds you, they won’t be turned off by a less than user-friendly platform. Instead, they will click that button and purchase your product or service.
