This infographic is all about the different personalities and characteristics of smartphone users and their preference on how to use the features and applications. It is believed that some people cannot live without their iPhones once they have started using it. They find it as a need and part of their daily requirement. One of the surveys shows that 65% of iPhone users cannot give up their phones from other activities. Most applications are highly used like Games, Weather, Social Networking and Maps. Those who are fond of sports also make use of the device to track the tournament and get updated. Most iPhone and BlackBerry owners live in populated place and seldom from rural areas. Households earning more than $75,000 income monthly are the ones who can afford these devices. They also use this in social settings and once they get an iPhone, they tend to give up and get rid of their other gadgets like iPod, cameras and GPS. Sports-minded individual also has higher sports consumption during the NCAA 2012 tournament.
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