The Importance of Search Engine Optimization

The most important aspect of search engine optimization is to ensure that a website is accessible for both the search engine and the target group. Now this is not very difficult for visitors, because they can literally see and read everything. Search engines cannot do this. Search engine optimization helps the search engines in assessing the content and purpose of the pages. It is important that the search engine can evaluate a page based on relevance and added value.

The Limits of Algorithm

As explained in chapter 1, each search engine uses the same process to scan the internet for information. The search engines crawl, follow links, index content and store them in gigantic databases. There is a strong piece of technology behind this medical web design Sydney from Online Marketing For Doctors, but despite that there are many technical limits that the search engines face. SEO is among other things busy with the search engine to help with these limits. Think about:

Duplicate Content

Websites that use a Content Management System (CMS) sometimes consciously and unconsciously create duplicate versions of a web page. This ensures that search engines face problems looking for the original content.

Bad Link Structures

If the link structure of a website is not well structured for the search engine, they do not reach certain parts and pages of the website.


Sometimes the error is created in certain directives (robots.txt, meta robots tag) that block the search engine’s crawlers.

No HTML Text

Search engines have trouble crawling content that does not consist of HTML text. Although they have certainly improved in this regard, they still have trouble reading rich media formats. For example, they cannot read text in flash files, images, photos, videos, audio, and plug-ins.

Incorrect Use of Keywords

Suppose a visitor to your webpage looks for a fridge, but you have mentioned it as food coolers, then search engines have trouble to put the link between the words. So make sure you use the right keywords that your target audience is looking for.

The Competitive Battle between Search Engines

The pages that score a spot 1, 2 or 3, generate much more traffic to the website than the pages that score a lower keyword position. The fact that so much traffic and attention goes to the top three means that there will always be a (financial) incentive to score high in the search engines. No matter how much search engine optimization changes in the future, websites and companies will always be competitive to get into the top three. Especially now that the paid advertisements in search engines are pushing back the organic search results.

Without ecommerce seo agency like Result Driven SEO the website is hard to find for the visitor. Is the website well optimized for the target group? If so, then the chances are very high that the website attracts many visitors. More relevant visitors ultimately lead to higher sales. The achieved SEO results are normally visible for a long time.

Contrast: You remain visible during a paid campaign in social media, while in a paid advertising campaign you are no longer visible if you choose to stop. These are the issues that you will have to keep in mind when it comes to the proper web design option. You will not have to look here and there for that.