10 Powerful Twitter Statistics For 2016 That Highlight Its Growing Clout
Twitter has been a powerful microblogging site ever since it was launched and the number of users has gone considerably up. There is plethora of information available about Twitter on internet and we have collected some of the most important statics for you.
Whether you are a marketer with a strong desire to understand this social networking site, a self-confessed data geek, or someone looking for interesting facts to read, these Twitter stats will certainly interest.
Twitter’s Role In Breaking News
Twitter’s role was realized in breaking news when a US Airways flight crashed on NYC’s Hudson River on 15 January 2009. The news broke out after a twitter was posted in Twitter and traditional media followed later.
Twitter Financial Stats
Twitter has over 3,900 employees and the company generated $595m in revenue in first quarter of 2016. In the year 2015, Twitter posted net income of $7 million in Q4. Twitter IPO was priced at $26 per share on November 7, 2013 and the price had fallen to $17.75 by May 17, 2016.
Twitter has around 310 million active monthly users who use the service every month and as many as 500 million tweets are sent every day. With over 1.3 million accounts, 500 million always logged in users, Twitter becomes the second most popular social site. The first rank holder is Facebook with more than 900 million users logging in every month.
Twitter Accounts Facts
44% of total 1.3 billion accounts were left without ever sending a tweet and just 550 million users tweeted from their account. Of the total social networking users in US, 29.2% are Twitter users. Around 80% account holder use mobile to access the site and Katy Perry has the maximum number of followers at 87 million.
Personalities on Twitter
The personality with maximum number of followers on Twitter is Katy Perry and over 83% of the world’s leaders use this microblogging site. 24.6% of journalists have verified accounts on Twitter.
Around 500 million Tweets are sent every day that makes 6,000 Tweets sent every second. The tweet with 3.33m RTs is the most retweeted Tweet posted by Ellen DeGeneres on March 3, 2014. 618,725 tweets were sent in one minute during the 2014 FIFA World Cup Final.
Most Used Emoji
The use of emojis is not new for any social networking and with 14.5 billion Tweets, Tears of joy became the most Tweeted emoji ever.
Brands on twitter
Twitter has become a great platform for brands to attract consumers and get maximum return through great marketing strategy. As a fact in US alone, 65.8% of US companies with 100+ employees use Twitter for marketing. An astonishing 21% of them buy twitter followers in some form or other to boost their followers count.
Brand-Consumer relationship On Twitter
Most users also use Twitter as a platform to register complaints and get in direct touch with brands. On various occasions, customers have agreed that they received replies to their queries on Twitter while their e-mails and calls went unanswered. As per stats, 58% of top brands have as many as 100,00 followers on Twitter. As for customers, 77% of Twitter users feel satisfied and more positive about a brand when their Tweet has been replied to.
Brands & Tweets
Brands have becomes more active on Twitter considering the growing popularity and number of users. 92% of companies Tweet more than once a day, 42% of the companies Tweet 1-5 times in a single day, and 19% companies Tweet over 6-10 times a day.
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